Katelyn Yunes, MS
WKPIC Doctoral Intern
On one of the busiest shopping days of the year, some Black Friday shoppers may be concerned about the potential chaos that could ensue as the doors open to those who have been camping out in anticipation of being the first to take advantage of major supply-limited sales. However, despite news reports and YouTube videos detailing property destruction and stampede injuries over the years (10 Violent Black Friday Shopping Injuries, Deaths, 2012; Dostis, 2015; Wheelwright, 2018), research suggests that consumers continue to enjoy shopping at the mall over shopping on Cyber Monday from the comfort of their own home (Swilley & Goldsmith, 2013). Swilley and Goldsmith (2013) posit that the opportunity to interact with others and view the holiday decorations makes the in-person shopping experience more enjoyable. So if you are headed out to shop today, take time to admire the holiday décor and socialize! It just may make your experience more enjoyable.
10 Violent Black Friday Shopping Injuries, Deaths. (2012). US News & World Report. Retrieved from https://www.usnews.com/photos/10-violent-black-friday-shopping-injuries-deaths
Dostis, M. (2015). 5 of the worst things that have happened during Black Friday madness. NY Daily News. Retrieved from https://www.nydailynews.com/life-style/5-worst-happened-black-friday-article-1.2445679
Swilley, E., & Goldsmith, R. E. (2013). Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days. Journal of Retailing and Consumer Services, 20(1), 43-50.
Wheelwright, T. (2018). These States Are at High Risk for Black Friday Violence. Reviews.Org. Retrieved from https://www.reviews.org/trends/high-risk-states-for-black-friday-violence/